Red Guard Essay Example

Red Guard Paper It had been argued that one of the many aims of Maos Cultural Revolution had been that of the cleaning up of the economic, political, ideological, and organisational impurities of the rural peasants and basic-level cadres. 1 The initial intention of the Social Education Movement was to restore collectivisation which was damaged by the disasters after the Great Leap. However, it was soon revealed that corruption among the grass-roots rural cadres was rampant, resulting in the shift of focus from one of collectivisation to that of the village leadership. 2 Mao had released a resolution titled, Early Ten Points3 which essentially subjected the Party to criticisms from non-Party mechanisms. The target of this program was at elementary and middle high school children (i. e. aged 12-14). It was most active from 1933 till 1966 and would later form the majority of the membership of the Red Guards. Such a movement which essentially comprised of the indoctrination of Maos ideas to young people especially those in the rural countryside areas allowed the Party to plant trusted students into the Chinese villages as spies to report on the various activities in the rural villages. We will write a custom essay sample on Red Guard specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Red Guard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Red Guard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This form of indoctrination manifested the idea of class struggles amongst the students in the rural areas and been so successful that the students formed the organisation called the Red Guards with Maos authorisation and had declared themselves as Maos little generals4, indicating that their sole loyalty to Mao. The Red Guards, most of whom were the teenage children from the countryside, would be carrying out the numerous purges in all levels of the Party and government throughout China. It could be seen from the early beginnings of the Social Education Movement that Mao had been trying to nurture an organisation which would assist him in his future political purges. The activation of the Red Guards in the second half of August 1966 marked a watershed in the course of the Cultural Revolution in the countryside as well as in the cities. The Red Guards made their first public appearance with a rally of a million in Beijings Tiananmen Square in August 18, 1966. Battalions of youth, enlisting in the Cultural Revolution, marched by singing, Sailing the Seas Depends on the Helmsman. Mao Zedong had given his approval during his review of the students and put on a Red Guard armband, emblazoned with the three characters Hong Wei Bing. 5 Mao signified his support of the Red Guards by being with them for the whole period that they were at the square. Maos support of the Red Guards meant a lot to the students. As mentioned previously, the personality of Mao had been so strong that any gifts from Mao himself would be worshipped and revered. A former Red Guard, An Xi Jiang, had admitted after the revolution that people worshipped him as a god6. Hence the fact that their Chairman was at the Tiananmen Square with the youths, encouraging and wearing the Red Guard armband had significant impact on the youths. Maos encouragement of their enthusiasm and critical questioning in a way gave the Red Guards some form of unlimited power to carry on the revolution within the revolution7. Had Mao not given his sanction to the Red Guards, the latter might not had gone to such extreme measures in the ideological cleansing of the so-called intellectuals to remove the bourgeois influences. Indeed, Mao encouraged the students to turn against their teachers, university professors. Most of these people were usually holding a position of authority and hence it would be reasonable to argue that the students were in effect a tool of Mao for his ideological purges of his opponents. Mao encouraged Red Guards to attack all traditional values and bourgeois items and to test party officials by publicly criticizing them. The officially sanctioned freedom of action of Maos migratory little generals gave them the virtual license to destroy the four olds. The Red Guards, most of whom were from the poor and lower-middle peasants families, set up their own Red Guard detachment, attacking the former landlords and rich peasants living on the commune. In this way, the students could be used as a tool to help Mao test the members loyalty to him. Mao believed that this measure would be beneficial both for the young people and for the party cadres that they attacked. Religion and superstition was also targeted by the students. The Red Guards went round smashing up the ancestral tablets, incense burners, religious icons, old books, old wall cloths, superstitious objects and the like in the countryside. Although the peasants eventually gave in the actions of the Red Guards, they did so out of fear of the repercussions of being labelled as counter-revolutionaries, rather than genuine enthusiasm. Mao had added in a personal letter: It is right to rebel against reactionaries. I offer you my warm support. Hence it could be inferred that the youth was being used by Mao as the tool against his opponents and in the class struggles between capitalism and socialism. One can conclude from this that the Cultural Revolution was indeed largely Maos initiative with the Red Guards being used as a force to get the rest of the country involved. One of the plausible explanations for the students obsessive following of Maos ideas had been the social indoctrination in the earlier period through the use of visual arts such as posters which had definitely appealed to the students. Closely related to this was the brain-washing campaign that Mao had implemented on the students. The result of such activities would probably be that of a senseless following of Maos ideas. The fact that Mao was worshipped till such an extent inevitably had to be accredited to his indoctrination and brain-washing campaigns. As former Red Guard, An Xi Jiang admitted, Thinking back, I think maybe we were brainwashed8. One can thus see the extent of the brain-washing campaign which Mao had instigated during his term as Chairman in the Communist Party.

Facebook Advertising for Authors Part 2

Facebook Advertising for Authors Part 2 Facebook Advertising for Authors, by Mark Dawson: Part 2 Facebook advertising is a marketing technique that is rising in popularity among many independent authors. As any other technique, it takes time, testing and iteration to produce results. And as for any other technique, it works better in certain genres and for certain books than others.However, we believe there is a great untapped potential in Facebook advertising for authors and this is the reason why we interviewed internationally bestselling author Mark Dawson. You can read part 1 of the interview here, where he focuses on growing a mailing list through Facebook ads. You can also play the full video below to enjoy a nice French chateau decorum and hear just how fascinated Mark is by the potential of Facebook marketing. Or, if you’re familiar with both, read part 2 of the transcript below!Here, we focus on advertising from Facebook directly to Amazon and how to track the results, on top of decrypting how Amazon’s wonderful algorithms work and how to get the most out of your faithful reviewers! Hi Mark! In part 1 of this interview, we discussed how you use keep separate mailing lists and automated email sequences to drive sales. I am subscribed to your mailing list, and I noticed that before I get to the email where you offer me to buy the next book in the series, you offer several free books and really try to build a relationship with the reader.Yes, and that’s really important. One thing I’ve worked very hard on is to turn those subscribers into readers, then into fans, then super-fans, and finally into friends. That’s kind of the way I look at it. So I’ve got a street team with nearly 900 people, which is now closed because 900 is enough for what I need.But I answer every single email from readers, whether it comes from they finding my email address on my website or from a reply to an email I sent out, I reply to everything. I also try to answer every message on Facebook.I think that’s really important, and it might be one of those thin gs I’ll not be able to do forever, because I’ve got probably 20,000 people on my lists now and am very busy writing new stuff and running the business. So at some point I’ll have to sit down and ask myself: â€Å"can I justify spending an hour every day answering email correspondence from readers?†; but I’ll put that off as long as I can, because I think that’s one of the main reasons why last year was so successful.I’ve now got fans who I can really rely on: when I say I’ve got a new book out, I know they’ll go and buy it. And if that happens in certain numbers, then Amazon starts marketing for you and everything becomes a virtuous circle at that point.Yes, it’s really all about hitting that point where Amazon starts doing the work for you, isn’t it? And the launch is a particularly crucial moment for that, right?Yes, I’ve launched quite a few books like year and monitored and studied the dynamics o f the launches, so I’ve got it down now to a reasonably fine art. I know, for example, that if you’ve got 1,000 people on your list and you’re confident that 100 of them will buy the book when it comes out, you don’t want them to buy the book on the same day. Amazon rewards you for steady sales rather than spikes. So it’s better to have 20 every day for 5 days rather than 100 on day 1 and then nothing on days 2 to 5.That kind of stuff is quite important, and if you’ve got - like I do - segmented lists, you’re able to â€Å"massage† the sales into a pattern that you think will be best for Amazon to notice this new book.And if we go back to Facebook ads, what I might do for the launch is set up an ad just targeted to people on my mailing list. One thing that Facebook allows you to do is to import your email addresses from your mailing list and they will then match these email addresses with Facebook accounts (provided that thes e people have one). So I will also serve ads to those people as well. Some people might say: â€Å"why are you saying the same thing twice? You’re already sending them an email asking them to buy the book.† Well, not all emails are opened (50% is already a very high open rate), and it’s a standard advertizing theory that it takes more than one touch for someone to make a buying decision. So that kind of joined-up campaign is going to be more effective than just an email blast or just a Facebook campaign.Yes, that’s what we call â€Å"re-marketing† in the business world, and it’s a widely used technique to engage with users who sign up for your services but then don’t end up â€Å"buying† anything. Facebook’s â€Å"custom audiences† are a great way to do that indeed. Another amazing feature that Facebook has is â€Å"lookalike† audiences, do you use those?Oh yes, all the time. For those who don’t know what one is, you can import your mailing list into Facebook and then tell them: â€Å"please, generate a lookalike audience based on this mailing list†. Facebook will then try to assess what the people have in common in your mailing list, and algorithmically search for people matching the same interests, demographics, etc.And how are the results, compared to the standard campaigns simply based on â€Å"interests†?Sometimes better. My best sales ad for one of the boxed sets I have on sale is a 2.2M list of people based in the United States defined as a â€Å"lookalike† of my mailing list. I optimize the ads for clicks and typically generate a %50-%100 ROI every day.For the ads that redirect to Amazon, how do you track the results? Because you can track what happens on your website, but you cannot track what happens on Amazon, right?That’s an interesting question and one I’m looking into right now. At the moment, I use affiliate linking: you can set up an affiliate account and direct your ads to the affiliate links, so Amazon will tell you through their affiliate program exactly how many people have bought your book coming from that affiliate URL.Unfortunately, I’ve been looking into this as I said, and it looks like you’re not really allowed to use an Amazon affiliate link in a Facebook ad, which is really really annoying. So what you’ll probably have to do is send the traffic from Facebook to your website where you have a sales page, and then your sales page has the affiliate links. And I hate that, on the one hand, because it’s putting a step between the ad and the buying decision, but on the other hand you can put things on your sales page that you cannot have on Amazon, like a video, or clips from the audiobook, etc.Of course, if that doesn’t prove to work, the alternative is just not to use affiliate links and directly send the traffic to Amazon, on a normal link. You’re less pre cise on your numbers that way but provided you know what you were selling before, you can get a rough idea of how effective the campaign is being.Last question for you Mark, to wrap this up and let you go back to your other activities. Let’s say I’m an author, I have a mailing list with 20 subscribers, and I’ve just implemented a â€Å"reader magnet†, where I offer a free book for readers to subscribe to my mailing list. I’m still getting only 2-3 reviewers a week. What kind of actionable steps can I take in order to get more subscribers?First, make sure that the call to action for that reader magnet is everywhere. You need to advertize the reader magnet on your product page, because a subscriber is more important than a sale. So if a reader sees it on the page but doesn’t buy the book, don’t worry: once they’re on your list, you can offer them book 2, book 3, etc. You need to look at it as a long term financial proposition rat her than short term financial gain.So put it on the product page, put it on your Amazon (and Reedsy) author page, put in on your books - front and back: front so readers see it if they use the â€Å"look inside† functionality on Amazon, back so readers who enjoy your book can subscribe to get more - and everywhere else: link your social media profiles to your landing page.Provided all that is in place, I suggest you look into Facebook ads, because that’s one pretty hot area right now with incredible growth opportunities for us.Thank you so much for all this advice, Mark!  If you want to learn more on Facebook ads, visit Mark Dawson’s course, Self-Publishing Formula, here!Have you tried using Facebook advertising to grow your mailing list? Or to sell more books? What do you think of Mark’s tools for success? Leave your thoughts, or any questions for Mark, in the comments below!

How to be a pilot Speech or Presentation Example | Topics and Well Written Essays - 1000 words

How to be a pilot - Speech or Presentation Example Student Pilot: a person who learns how to fly under the direct supervision of another pilot (Hurst, 2013). Sport Pilot: a person who is only allowed to fly â€Å"light sport aircraft† Recreational Pilot: a person who is only allowed to fly aircraft of up to 180 horsepower and up to 4 seats. Such pilots are only allowed to fly during daylight hours unless unaccompanied by another certified pilot (Bjerke & Malott, 2011). Finally, a private pilot is the stage just before commercial pilot in which an individual is allowed to fly aircraft of over 4 seats and including engines much more powerful than 180 horsepower. However, in this stage, the pilot is still not allowed to accept any form of compensation for their services; thereby creating a type of restriction for the final stage of aircraft pilots; the commercial airline pilot. Each successive level of qualification allows for an individual pilot to accrue further hours and gain the skills necessary to become a more well trained pilot prior to moving on to the next stage of training and certification. The process of becoming a private pilot does not necessarily mean that the individual learner is somehow constrained to flying small planes. Rather, the private pilot certification allows for an individual to fly any plane regardless of size and regardless of the overall number of passengers that it is capable of carrying. The only restriction comes with regards to the fact that such a pilot is not able to accrue any level of profit from this activity; thereby increasing the need for further certification in order to ensure that the commercial airline pilot is as well trained and fully nuanced in the art of air travel as is possible. Naturally, any of these training mechanisms in and of themselves does not guarantee a particular result. Rather, they are intended as a means of successive levels to ensure that the individual pilot has completed the necessary training and is fully capable of ensuring that the nee ds of their crew and passengers are met Beyond the main classifications that have thus far been discussed, flight training and certification also hinges upon instrumentation certification and types of aircraft certification. These exist due to the vast differentials in knowledge that are required to adequately fly many of the technologically advanced aircraft within the current market. Whereas in years past it may have been simple to attain a level of flight certification and instrumentation/aircraft knowledge, the current era is one in which many different aircraft are produced around the globe and something of an innate lack of standardization exists. As a direct function of this, it is necessary for individuals to ensure that they are certified in the type of aircraft they will be flying and have had a level of experience with regards to reading and deciphering the instrumentation panels that these different aircraft represent. In addition to these requirements that have been dis cussed, pilots are also required to engage in regular knowledge tests that prove the current validity of the skill sets they have learned in the past. By engaging in such ongoing training, the FAA and other administrative bodies are able to regulate and manage those individuals that continue to possess pilot’s licenses. Moreover, within the process of gaining such certifications, hands on flight training is only one aspect of the process. As such, the individual

Placement Report at Abacus Business Advisors, Ltd Essay

Placement Report at Abacus Business Advisors, Ltd - Essay Example Abacus Business Advisors, Ltd. (Abacus) was reportedly incorporated on March 17, 2010. Just two years in operation, this corporation is classified as private company with three partners:   Ishtiaq Mahmood Farooqui, the Director and Accountant with expertise in accountancy, book-keeping and transactions involving tax consultancy; Ejaz Farooqui, also the Director and Accountant share the same expertise with Ishtiaq Mahmood Farooqui; finally, Yomtov Eliezer Jacobs, was the Director whose expertise was in company formation. As such, his directorship was already classified as inactive at current times.Location and Contact Numbers  Abacus is currently located at 9 Norville Terrace, Headingley Lane, Leeds in the United Kingdom. It is classified as a private organization that offers accounting and auditing services; as well as tax consultancy services. Its contact number is 0113 225 2026 and 0113 274 5508. It currently advertises its services through online sites such as the SeekAccounta nt.co.uk,   TouchLocal.com, among others.Placement Job DetailsMajor Accounts and Responsibilities  In my first week, the first few days were spent in orientation of the organization’s accounting system. I had to be familiarized with their system to enable facilitation of filing, encoding, and working on basis accounting responsibilities: book-keeping, bank reconciliation, among others. I was made to start off with sorting out bank reconciliation in the first few weeks. I worked through the organization’s general ledger accounts.... It is classified as a private organization that offers accounting and auditing services; as well as tax consultancy services. Its contact number is 0113 225 2026 and 0113 274 5508. It currently advertises its services through online sites such as the SeekAccountant.co.uk, TouchLocal.com, among others. Placement Job Details Major Accounts and Responsibilities In my first week, the first few days were spent in orientation of the organization’s accounting system. I had to be familiarized with their system to enable facilitation of filing, encoding, and working on basis accounting responsibilities: book-keeping, bank reconciliation, among others. I was made to start off with sorting out bank reconciliation in the first few weeks. I worked through the organization’s general ledger accounts that contained records of their cash and check transactions. Likewise, I worked through bank statements to reconcile and counter check that the cash and check transactions during the perio d under study to perfectly reconcile with the balances shown in both the general ledger and the bank statements. It was initially a difficult task given the details that one needs to check and countercheck these balances (bank versus book). Likewise, adjustments had to be made in terms of deposits in transit, any outstanding checks issued but not yet recorded by the bank, and the occurrence of some bank errors (as it normally happens). In addition, I had to adjust the balance in the company’s books in terms of the need to deduct bank service charges, NSF check fees and fees for the issuance of checks. I also noted the need to add interests earned and any notes receivable, as identified. After comparing the accuracy of the balances, I finally had to prepare journal entries to

Dual Protection - Design and Copyright Essay Example | Topics and Well Written Essays - 2000 words

Dual Protection - Design and Copyright - Essay Example Besides, under what circumstances can dual protection are offered. Body Firstly, it is important to understand the differences between copyright protection and design protection. Though both are intellectual property and both aim to protect the rights of the IP holder, the objectives and techniques of protection of each would differ. The copyright protection would aim to protect the designer from any abuse of his or her rights whether or not the particular property has been registered or not. On the other hand, the industrial design would aim to provide security to the industry. Hence, simply based on their means of protection, there would be divergences. With relation to the duration of protection, copyright laws ensure an almost perpetual protection, whereas the design laws would only protect for a specific duration. Design laws have to be renewed every 5 years and to a maximum of 25 years in total. Hence, even if copyright and designs could be applied simultaneously, once the desi gn term is over, hardly anybody would be interested in the copyright existing. Another important difference is regarding the infringement processes associated with the design. Designs do offer protection even from innocent violators who may not know that a particular design is already registered and is protected. On the other hand, copyright provides for a wider fair use circle that would effectively protect innocent and non-commercial users. By the very nature of the mechanism of protection, it can be asserted that both designs and copyrights are present for different purposes. The next important difference is the extent of protection, though copyright would protect only expressions of ideas and not ideas, it protects the design in every conceivable form including when it may be used in a 2-dimensional or a 3-dimensional form. However, a design would only protect the appearance or the aesthetic appearance to the article for which it is registered. The final difference noted is that copyright does not require a registration process due to which 99% of all designs are actually registered by this mechanism. This has lead to protection of designs for longer duration and in all conceivable forms3. The dual level of protection has arisen from the definition of artistic work4 under the copyright Act and the general definition of design under the Design Act (Section 1)5. The criteria for fulfilling copyright, is that the work should be original and should have been created by the author, and there it is not necessary that the work be registered. Artistic work more often represents visual representations of intellectual work or ideas to be presented in a material form. One possibility is that drawings or works of craftsmanship which is in fact artistic work may also be design drawings of industrial products or articles of manufacture of various goods. Copyright law offers certain rights to the owner including the right to make copies of the work, the right to distribu te or communicate the work to the public, the right to translate or reproduce the work from one form to another (e.g. from a 2-dimensional work to a

Development of Breast Cancer Campaign

Development of Breast Cancer Campaign Explain the rationale for the poster and evaluate approaches to communicating a health message. Kartsonaki Christini-Olga Communication in the Helath Care Context INTRODUCTION The main goal of many campaigns is to give priority on increasing early detection and probable prevention of a disease (Jacobsen Jacobsen, 2011). Patient postponement of asking for medical help after discovering symptoms is an important factor that leads to late stage diagnosis. Low cancer awareness (including knowledge about cancer symptoms, fear of cancer development, risk factors, treatment effectiveness or early detection results) is cultivating risk for patient delay (MacDonald et al, 2004). Campaigns that focus on public cancer awareness had been associated with progress in raising awareness and establishing early diagnosis of cancer, but the long-term benefits were dubious. Absence of evidence regarding the effectiveness of interventions in an effort to promote cancer awareness is hindering development of policy and local action (Austoker et al., 2009). Knowledge of screening, screening uptake and self-checking behavior – for example breast checking (including breast s elf -examination) or testicular checking – may be considered to be important elements of cancer awareness. Breast cancer is the most frequently occurring type of cancer that imperils women in the Western world. It is estimated that today one out of nine women are affected by the disease. When it comes to age, the disease affects all age groups from 20 to 90 years. Chances a woman gets infected significantly increase with age, while the risk of developing the disease quadruples after menopause. Unfortunately, 25% of cases involve young women younger than 45 years (www.bcactionfund.org). One conjecture of the research findings in this paper is that well-established health campaigns may lead to positive results if they point to outcomes other than increased diagnoses. For example, intensifying fundraising options or enabling support groups for patients. Promoting early detection of chronic diseases that results in more effective, is associated with higher survival rates (Eyre, 2004) and inexpensive treatment at an early stage (Cohen, 2008), should be a significant public health field. CAMPAIGNS FOR BREAST CANCER Although efforts to increase awareness of breast cancer can be started about 1913, no ongoing organized efforts to increase breast cancer awareness existed until the mid-1970s, when a number of small advocacy groups began to publish information about treatment options and services (Lerner, 2002). The National Breast Cancer Awareness Month (NBCAM), as event were established in October 1985 and is a high –profile nationwide campaign (Catalano, 2003). Its’s primary goal is to encourage regular breast examination so that disease can be diagnosed at an early stage. Moreover breast cancer funding continues to be a priority area for the federal government (Jacobsen Jacobsen, 2011). An increasing number of voluntary organizations, governmental agencies, and private corporations have sponsored various events like â€Å"wear pink† bracelet that show encouragement and support for those affected by breast cancer. Media coverage of breast cancer has increased markedly in rec ent years, and October months have received substantially more coverage than other months. Free or reduced cost mammograms have been offered to low-income and uninsured women (MMWR, 2005). Other campaigns include interventions as public education programmes to increase cancer awareness (Blumenthal et al, 2005; Skinner, Arfken Waterman, 2000). Educational programmes delivered in small groups increase breast cancer knowledge and screening uptake and promoting message dissemination to others in the social network . Multimedia programmes have been created to promote cancer knowledge and self-checking using posters, leaflets and shower gel in workplaces, health clubs and leisure centers (McCullagh, Lewis, Warlow 2005). Although mass media health communication strategies can effectively promote health education, and influence health awareness, decisions and practices (Haider Kreps, 2004), interpersonal communication channels are regarded as highly influential to persuade people to change health related behaviors (Yanovitzky Blitz, 2000).All the above trials were heterogeneous in terms of nature of intervention, populations and outcomes measured and therefore there are limited evidence of effectiveness of interventions to promote cancer awareness. There are good evidence that Breast Cancer Awareness Month in the United States promotes diagnosis of breast cancer at an early stage (Catalano et al, 2003; Gabram et al, 2008). POSTER- METHODS The poster communication channel consists of the main message that is summed up in the phrase â€Å"why should your life be hanging by a thread†, which is being projected and filtered through a mixed cognitive and affective message strategy. A cognitive message strategy is using reason to present arguments or facts to an audience that require cognitive processing. The main purpose of a cognitive message strategy is to create an advertisement that will have an impact on people’s beliefs or knowledge and suggest potential benefits. In the specific case of the breast cancer poster, the product is the examination and the benefit is prevention and reduction of the risk of cancer manifestation. The intention of this strategy is to present the audience with rational pieces of information about a product or service and then to motivate them to develop a positive feeling about that product (Clow Baack, 2007, p.201). In the poster the cognitive message strategy can be located within the risk information that is being presented with a ratio in relation to the number of women who develop cancer during their lifetime in Greece. We found some evidence that tailored print information was more effective than general information; tailored information increased average cancer knowledge scores by about 11% compared with no information and 4% compared with general information (De Nooijer, Lechner, Candel de Vries, 2004). Tailored print information modified attitudes towards paying attention to and seeking help for symptoms only very modestly compared with no information (de Nooijer et al, 2004). The second part of the poster method is the affective message strategy. This kind of approach attempts to evoke feelings or emotions and identify them with the product. Affective strategies are causing emotions that lead the audience to act favorably towards the presented good or service and subsequently affect their reasoning process (Clow Baack, 2007 p.203). The breast cancer poster is making an attempt to elicit powerful emotions and generate positive attitudes and decisions. People subjected to the message become more prone to choose examination and reduce that way the risk of being affected by cancer. The word â€Å"life† in the message is very powerful and demonstrates the positive side of affective message strategy. Emotional advertising is used here in combination with framing of risk strategy (negative frame). Switching from positive to negative feelings leads to the establishment of a more substantial emotional framework in which the audience feels compelled to make a decision. The emotion that is usually associated with risk is anxiety (Joffe, 2003). Anxiety, worry and fear are generally perceived as the intermediate goal of many risk communication efforts and in particular, public health communications (Lynch de Chernatony, 2004). Although the primary target is preventative behaviour, the feelings of anxiety, worry and fear are considered to be an essential part of the motivation initiation process. In the poster this is being presented with help of the visuals. A woman that has lost her breast makes people think about what they have to lose and re-evaluate their health priorities. The poster uses moderate fear to induce a certain amount of stress to the audience, because an existing anxie ty level can influence the effect of the message. High fear has been proven to be the least effective leading to blocking of information and inhibition of action. Moderate fear is the most effective (Mc Guire, 1968). In order to develop an effective communication framework, the poster features an unknown woman. A celebrity may be likeable or attractive, but he or she may not be viewed as trustworthy. Trustworthiness is the degree of confidence or the level of acceptance the audience places in the spokesperson’s message. A trustworthy spokesperson helps people believe the message. Likeability and trustworthiness are highly related and in that sense, anonymity eliminates the risk of failing to deliver the message due to a bad selection of a celebrity. At this point, use of the principle of similarity is being made. An ordinary every-day woman is someone people can relate to. The audience is more inclined to be influenced by a message delivered by a person who is somehow familiar. To take this even further, the appearance of an average person, helps overcoming the obstacle of optimistic bias. The optimism bias (also known as unrealistic or comparative optimism) is a cognitive bias that causes a person to believe that they are less at risk of experiencing a negative event compared to others. Taylor and Brown (Joffe, 2003) assert that 95% of the population exhibit unrealistic optimism in relation to a range of risks (Weinstein Klein 1996). A certain amount of flexibility in accommodating the needs of participating community is important for ensuring intervention integrity and can ultimately influence the effectiveness of the intervention. It is important to design and implement an advertising process that will help both researchers and communities understand each other’s perspectives, minimize the barriers of access to the specific service (examination) and ensure that the goals and priorities of both parties are met. In the poster this criteria is met in the informational piece about free examinations in Aretaiio Hospital (Westmaas, Gil-Rivas Silver, 2006). The poster is based on the Health Belief Model (HBM), which was developed in the 1950’s to predict individual response to, and utilization of, screening and other preventive health services. Accordingly, the response and utilization of disease prevention programs will be predicated on an individual’s perceived seriousness of the disease, severity of the disease, perceived benefit of services and barriers to accessing such service (Airhihenbuwa Obregon, 2000). In general the HBM is a rational-cognitive model and assumes a rational decision-maker. Most adolescents, and many adults, do not seem to approach the breast-cancer issue from such a logical perspective, but seem quite capable of discounting risks and optimistically perceiving themselves as invulnerable to harm. (Freimuth, 1992, p.101).The HBM which has been widely used to frame research studies related to the prediction of health-related behaviours in relation to health belief patterns, was selected as the frame of reference for the current study of Greek women’s breast cancer screening behaviours (Becker, 1974). Women’s self-reported breast cancer knowledge, attitudes, behaviors, and perceptions of support, and the components of the HBM (perceived susceptibility, perceived benefits, cues to action, self-efficacy) were explored in this campaign (Sadler et al., 2007). The poster will be located on apartment billboards, n clinic waiting rooms, on pharmacy walls to maintain visual consistency (Clow Baack, 2007). Repeatedly seeing a specific image or visual display helps embed it in long-term memory. The final principle is to create an effective flow Except for the above poster, leaflets will be distributed at street events and the direct communication will be used due direct mailing to promote breast cancer screening, street promotion, outbound calls to women who signed application forms at the street promotions, small group educational sessions (Park et al., 2011).Therefore the interpersonal communication will be boosted with street promotions, direct mail-outs, and promotion of specialists’recommendations (Slater et al., 2005). Direct mail interventions may represent a more promising population-based strategy for promoting cancer screening including mammography. It is also a relatively efficient and inexpensive way to reach individuals in their homes, including people not typically exposed to mass media (Park et al., 2011). CONCLUSION More research is needed to evaluate the extent to which campaigns lead to cumulative increases in public awareness and year-round behavioral changes, to identify which types of awareness campaigns are most successful in achieving various well-defined outcomes, and to examine which segments of the population are most responsive to different types of awareness campaigns. REFERENCES Austoker, J., Bankhead, C., Forbes, LJL., Atkins, L., Martin, F., Robb, K., Wardle, J., Ramirez, AJ. (2009). Interventions to promote cancer awareness and early presentation: systematic review. British Journal of Cancer, 101, S31–S39 Becker, G. S. (1974). A Theory of Social Interactions. Journal of Political Economy, 82 (6), 1063-1093. Blumenthal, D.S., Fort, J.G., Ahmed, N.U., Semenya, K.A., Schreiber, G.B., Perry, S., Guillory, J. (2005). Impact of a two-city community cancer prevention intervention on African Americans. J Natl Med Assoc, 97, 1479–1488. Catalano, R., Winett, L., Wallack, L., Satariano, W. (2003). Evaluating a campaign to detect early stage breast tumors in the United States. European Journal of Epidemiology, 18, 545-550. Clow, KC. Baack, D. (2007). Executional Framework. Integrated Advertising, Promotion, and Marketing Communications. Third Edition. Pearson Education. 196-221 Cohen, J.T., Neumann, P.J., Weinstein, M.C. (2008). Does preventive care save money? Health economics and the presidential candidates. New England Journal of Medicine, 358, 661-663. De Nooijer, J., Lechner, L., Candel, M., de Vries, H. (2004). Short- and long-term effects of tailored information versus general information on determinants and intentions related to early detection of cancer. Prev, Med 38, 694–703 Eyre, H., Kahn, R., Robertson, RM., ACS/ADA/AHA Collaborative Working Committee. (2004). Preventing cancer, cardiovascular disease, and diabetes: a common agenda for the American Cancer Society, the American Diabetes Association, and the American Heart Association. Stroke, 35 1999-2010. Freimuth, V.S. (1992). Theoretical Foundations of AIDS Media Campaigns. In: Edgar, T., Fitzpatrick, M.A. and Freimuth, V.S., Eds., AIDS: A Communication Perspective, Lawrence Erlbaum Associates, Hillsdale, 91-110 Haider, M., Kreps, G.L (2004). Forty years of diffusion of innovation: Utility and value in public health. Journal of health communication, 9 3-11 Jacobsen, GD Jacobsen KH. (2011). Health Awareness Campaigns and Diagnosis Rates: Evidence from National Breast Cancer Awareness Month. Journal of Health Economics, 30 55-61 Joffe, MM. (2003). A Case-Control Follow-up Study for Disease-Specific Mortality. Biometrics, 59,(1) 115–125 Lerner, BH. (2002). Breast cancer activism: past lessons, future directions. Nature Reviews Cancer, 2 225-230. Lynch,J. de Chernatony, L. (2004).The Power of Emotion: Brand Communication in Business-to-Business Markets. Journal of Brand Management, 11(5) 403–42 MacDonald, S., Macleod, U., Mitchell, E., Weller, D., Campbell, N., Mant, D. (2004). Factors Influencing Patient and Primary Care Delay in the Diagnosis of Cancer Project. Final report to the Department of Health: Glasgow, Scotland McCullagh, J., Lewis, G., Warlow, C. (2005). Promoting awareness and practice of testicular self-examination. Nurs Stand.,19, 41-9. Mc Guire I,E. (1968). The Origin of Newtons Doctrine of Essential Qualities. Centaurus, 12(4), 233–260 MMWR. (2005) National Breast Cancer Awareness Month. Morbidity and Mortality Weekly Report, 54, 981. Park, K., Hyun Hong, W., Yeon Kye, S., Jung, J., Kim, G., Park, HG. (2011) Community-based intervention to promote breast cancer awareness and screening: The Korean experience. BMC, 11, 468 Skinner, C.S., Arfken, C.L., Waterman, B. (2000) Outcomes of the learn, share live breast cancer education program for older urban women. Am J Public Health, 90 1229–1234 Slater JS, Henly GA, Ha CN, Malone ME, Nyman JA, Diaz S, McGovern PG: Effect of direct mail as a population-based strategy to increase mammography use among low-income underinsured women ages 40 to 64 years. Cancer Epidemiol Biomarkers Prev 2005, 14(10):2346-2352. Yanovitzky, I. Blitz, C.L. (2000). Effect of media coverage and physician advice on utilization of breast cancer screening by women 40 years and older. Journal of health communication, 5 117-134 Weinstein, N. D., Klein, W. M. (1996). Unrealistic optimism: Present and future. Journal of Social and Clinical Psychology, 15, 1–8. Wellings K, Macdowall W: Evaluating mass media approaches to health promotion: a review of methods. Health Education 2000, 100(1):9. Westmaas, JL., Gil-Rivas, V., Cohen Silver, R. (2006) Designing and Implementing Interventions to Promote Health and Prevent Illness. Foundations of Health Psychology. INTERNET http://www.bcactionfund.org/ ΙΔÎ ¡ÃŽ ¥ÃŽÅ"ΑÎ ¤ÃŽÅ¸ÃŽ £ ΔÎ ¡ÃŽâ€˜ÃŽ £ÃŽâ€"ÃŽ £ ΚΑÎ ¤ÃŽâ€˜ ÃŽ ¤ÃŽÅ¸ÃŽ ¥ ΚΑÎ ¡ÃŽÅ¡ÃŽâ„¢ÃŽ ÃŽÅ¸ÃŽ ¥ ÃŽ ¤ÃŽÅ¸ÃŽ ¥ ÃŽÅ"ΑÎ £ÃŽ ¤ÃŽÅ¸ÃŽ ¥ 1

Moby Dick :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The classical selection by Herman Melville, Moby Dick focused on the significance of one man’s obsession over a murderous white whale. As if the central plight of Captain Ahab was not enough of an obstacle to overcome, the piece is thus complicated by the Captain’s mystique. The already complex situation was made more dramatic with the inclusion of Ishmael’s interpretation of Ahab’s character , Moby Dick’s predominant influence and the mellow white birds that seemed to shadow Moby Dick at every step along the way as a moth to fire.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The somewhat fearful Ahab played the greatest role on the ship. Whether dealing with the tedious chores of maintaining the ship or the neverending search for truth and redemption through the death of Moby Dick. Ahab somewhat possesing demonic qualities, struggled to contain the evil within his inner self thus controling the earth’s stairway to heaven. The captain’s great obsession ,Moby Dick led to the loss of his leg’s as well as his wings.   Ã‚  Ã‚  Ã‚  Ã‚  The great whale, Moby Dick was the sea’s most feared and hunted creature. Moby has come across to Ishmael and the rest of the crew of the Peqoud, as a white god. Able to crush ships when provoked, how many times the inhabitants of the world disrupt nature to fulfill their obsessions as did the whalers to Moby Dick causing his rage. Moby Dick was better left alone, like perfect things made by the hands of God should be.   Ã‚  Ã‚  Ã‚  Ã‚  The sight of the great beast of the sea ,as it was known to the inhabitants of the whailing industry, was easily spotted with the appearance the white birds. Those white birds were forever bound to the whale, their white God. Their souls in the embrace of Moby , were the not so innocent souls taken by the whale. They helped serve as a

Challenges Faced by Hr Management Essay

Challenges faced by HR management when significant staff cutbacks occur and how they should be addressed Downsizing is never easy on the Human Resource department. In fact, if not handled properly, it could be detrimental to the overall organization. Here are some challenges that come along with downsizing: Addressing the shifting morale and needs of the surviving employees, maintaining the productivity and profitability of the organization, and retaining skilled, and qualified employees. Staff cutbacks can leave the surviving employees feeling demoralized, bitter, angry, and in shock. One role of Human Resource Management is to act as an employee advocate. In a time of workforce reduction, communicating with employees as well as acknowledging their concerns and fears, can work to rebuild the employee’s sense of security in the workplace and help him/her to reengage in the culture of the organization. Through strategic Human Resource Management and planning, the shared values and beliefs of the organization can be reinforced to its employees and the collective value of the capabilities, knowledge, skills, life experiences, and motivation of the organizational workforce can be retained. Once there has been a major reduction in force within an organization, productivity and profitability becomes a main target of Human Resource management. One HR strategy would be to give more hours and responsibility to existing workers. However, eventually employees will become overworked and productivity will suffer. Utilizing alternative tactics such as hiring contingent or temporary workers is a strategic HR plan to maintain productivity and profitability while not having to pay the cost of benefits. Reducing turnover of qualified and skilled employees is an ongoing effort of Human Resource Management. Employees who survive workforce cuts tend to disengage the culture of the organization because they have lost faith in the organization being a lifetime employer. When an organization goes through a massive layoff process, the employee retention efforts of Human Resource Management could intensify. Employee retention efforts may include, constantly communicating with employees, and paying attention to surviving employees. As an example of a strategic Human Resource plan to hold on to skilled employees, an alternative work arrangement such as telecommuting might be offered to a worker. The functionality of Human Resources is always changing to meet the ever evolving needs of an organization. For example, when Xerox decided to downsize, the function of Human Resources became environmental scanning strategic planning. The restructuring goal however, included more than just a reduction in force. It was determined that the Human Resource entity needed to be streamlined and become a more efficient part of the organization. As a result, the use of technology, and maintaining employee retention was the core that developed HR into a more strategic part of the Xerox organization. There are two purposes that HR technology serves in an organization. The first is to improve the efficiency of employee data and HR activities collection. At Xerox, the use of HR technology has been instrumental in making HR services more accessible to their workforce. The second purpose of HR technology is to capture a greater degree of informational data that enables HR planning and managerial decision making. Again, Xerox made use of this aspect by supplying intranet employee surveys and tracking employee views on the company and HR. The information gathered allowed HR and managers to address areas that received lower scores on the survey. These efforts by the company and the HR department have had an effect on employee retention at Xerox. As stated earlier, reducing turnover of qualified and skilled employees is an ongoing effort of Human Resource Management. Xerox has made retaining especially high-potential employees a priority. Organizations have found that keeping good employees can be a challenge. However, in an effort to keep skilled and or high performing employees engaged and embracing the organizational culture and HR values of an organization, some employers will offer incentives. Employers, such as Xerox, will invest in employee training and development. Although this can be a double edge sword by potentially making an employee more marketable for other organizations, employers have found that when they invest in employees through job training and or monetary compensation, employee job satisfaction increases and employees are more likely to stay. In addition, employees who are engaged in an organization are more likely to be top performers and miss fewer work days. In summation, both technology and employee retention are key in HR development because they both lend to the culture of an organization. 1. Technology by improving the administrative efficiency of HR, and the responsiveness of HR to employees and managers. 2. Employee retention by maintaining employees who through their experience and loyalty to the organization, becomes a core competency and perpetuates the values and cultures to newer employees.

The Future Economy essays

The Future Economy essays Imagine yourself living the dream of being an entrepreneur. You are a business man of the 21st century; you have a popular product that many firms want to purchase. You feel financially secure with your future because of the amount of buyers for your product. Then 5 years go bye, and the once abundant number of firms has dwindled down to a couple of major corporations. You try to think to yourself how did this happen? You then realize that all the little companies that fought for your business, and helped you get the highest capital are gone. They were acquired by or merged with larger firms. You know that when this happens the market gets smaller and there are less people to buy your product. With fewer options of companies to sell your product to, comes a smaller amount of profit for you. Two more years go bye and the market gets more concentrated, the remaining giants can now offer you any price they want. If you choose not to accept it, you dont sell your product. Your dreams of being your own boss and selling a quality product for a fair price are fading away. Some people may think that this story couldnt happen, but mergers and acquisitions take place everyday in the corporate world. This story that I just told you about is real. Instead of being about business men of the 21st century my article was about the beef cattle farmers of southwestern Wisconsin. The article talks about Virginia-based Smithfield foods, acquired American Foods Group and Packerland Holdings Co. Smithfield is the nations largest pork processor; they have a 20% market share. Besides the two recent acquisitions Smithfield also has ownership of Cudahy-based Patrick Cudahy Inc. As a result of this Smithfield will now be the nations forth-largest beef processor, with a 9% market share. Smithfields merger is part of an overall consolidation among the nations larger food processors, which include...

Response to an Ineffective Editorial essays

Response to an Ineffective Editorial essays Response to an Ineffective Editorial In an October 1st, 2004 editorial in the New York Post titled John Delivers in Do-Or-Die Situation, the author, Deborah Orin, claims that Kerry came through when he most needed to with one if his best debates, while Bush suffered perhaps the worst he has ever had. Although Orin states the editorials point in the title, her writing lacks clarity and adequate information to prove her point. Orin describes the debate as the worst debate that President Bush has ever had while Democrat John Kerry scored one of his best. She explains its almost as if Bush and Kerry swapped places because Kerry was more alert than the typical extremely attentive Bush. Bushs behavior during this debate is depicted by the author as hesitant and defensive where as Kerrys is described as more focused and aggressive. Orin believes Kerry proved his strongest points when he most needed to because he was falling behind in the polls. He was on message and unyielding, and he had those answers that America was formerly searching for in him all along. According to the author, the debate could give Kerry a fresh start. He validated himself as a potential commander-in-chief and set himself on a more equal footing. However, Orin recognizes that Republicans disagree with her and say although the polls show that Kerry won the debate his victory will not decide the final vote. Two debates stil l remain. Orin ended her article speaking of the mannerisms of Bush and Kerry. Bush made countless irritated facial expressions as he listened to Kerrys remarks, whereas Kerry kept a smile on his face while Bush was speaking. While Orins opinion on the debate is evident, she does not thoroughly explain the reasons for her analysis or use information to support her views. ...

THe importance and influence of Asia Pacific Business and their Essay

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The Making of a Modern Kingdom Essay Example | Topics and Well Written Essays - 1250 words

The Making of a Modern Kingdom - Essay Example This is why Jordan Anne chose to study changes and globalization in Saudi Arabia. Even though globalization is a universal concept, Jordan focused on Saudi Arabia. In anthropology, a scientist cannot generalize concept because the data used must be empirical and the study must be verifiable. In her case study, Jordan portrays an anthropological overview of Saudi Arabia in the context of globalization. Readers get to understand the characteristics of anthropology by relating the cases study to the importance to the central ideas of anthropology. She describes how Saudi Arabia rose to its current state as a top world player while less than three decades ago, the country had no education system, economic systems, or infrastructure. She discusses the Arabian Peninsula culture and provides a summary of the unique history and geography of these people. Readers learn about the changes in Saudi Arabia such as the shopping malls, traffic jams, and skyscrapers. Additionally, she makes readers understand the modernization process together with its effects on the people and why modernization succeeded. She has provided these in her case study of a mini hospital in Saudi Arabia, education system and the oil industry. Those with little knowledge in anthropology are able to find realistic responses to the perceived situation in Saudi Arabia. The book also provides a multifaceted discussion of political organization, roles of religion, international politics, women positions, the oil industry and the 9/11 impacts to Saudi. The book helps readers understand the applicability of modernity to economic and political anthropology. Jordan provides a good introduction into the field of anthropology as she provides clear case studies with empirical facts to demonstrate findings. After reviewing Jordan’s study and information, it is clear that Saudi Arabia has successfully achieved the title of a modern state. A look at the country’s past economic status reveals major imp rovements. The citizen’s lives have also improved in almost all sectors. This may be attributed to the discovery of oil as the country had limited resources before then. However, Oil is not the only factor that influenced modernity in the country. The country’s formula for modernization included its crucial sectors such as education, politics and the health sector. After the discovery, almost every sector improved including the health sector, education, social and transportation sectors. In 1995, Saudi’s nominal GDP was 503 while in 2005, this increased to 1,153. GDP per capita in 1995 was SR 28,700 and the same increased to 51,000 in 2005. Within the ten year difference, the cost of living only rose by 0.1% from 0.6% to 0.7 %. This also indicates a lack of inflation in the country. These data indicate a steady rising economy, which coincides with modernization and globalization. Globalization has encouraged entrance of new products and foreign traders, which in turn strengthen the financial markets of the country. Saudi Arabia has managed to maintain a sense of confidence and stability for its citizens and external relationships (Jordan 66). These characteristics are rare in the Middle East but the stability has contributed to the country’